# Microformats: is structured data worth it?

> Microformats are the simplest way to publish structured data on the web.

★★★★★ Published 12th June 2013 by Joe Bloggs.

Yes, microformats are undoubtedly great. They are the simplest way to markup structured data in HTML and reap the benefits thereof, including using your web page as your API by automatic conversion to JSON. The alternatives of microdata/schema and RDFa are much more work, require more markup, and are more complicated (harder to get right, more likely to break).